Stile Brands is an importer and marketer of premium wines, spirits and beers in western Canada. Representing over 80 suppliers from 19 countries, Stile sold more than 100,000 cases of product in 2015, with the average retail price per bottle of Stile's Brands’ wines being $19.99. Directed by Carmen David D’Onofrio Jr., Stile is a unique company in terms of size and sales volume. In every year up to the recent recession, our sales continually increased, in some years as much as 40%. Post recession, we have managed to continue positive growth, even while the market as a whole has in fact turned the other way. This performance is a testament to our hard work and to the quality of the products we represent.
Established in 1991, our company has grown into one of Western Canada’s top wine agencies, with a solid reputation among our clientele. Our founding directive, which has been an integral part of our business philosophy, is to provide excellent quality products that offer great value. Our representation for quality to price is outstanding.
The company continues to develop its market share through new brand acquisitions and joint ventures. Stile has expanded beyond Italian wines into the wines from prestigious vineyards in France, South Africa, Chile, Argentina, New Zealand, California, Washington, Oregon, Portugal, Germany, Spain, Australia and British Columbia. In addition to wines, Stile’s unique selection of quality products includes a great variety of spirits including rum, gin, single malt scotch whisky, grappa, and specialty liqueurs. We also successfully maintain a premium import beer portfolio with brands that include Warsteiner (Germany) and Birra Menabrea (Italy).
Stile takes a disciplined, methodical approach to building enduring premium brands and lasting relationships with our suppliers. With the globalization of the wine business, Stile’s focus extends beyond geographic origin to an individual brand's consistent quality and potential for growth. The company's long established marketing expertise has maintained our success, with many of our brands repeatedly garnering top spots in their segments.
Though based in British Columbia, Stile efficiently covers the Canadian provincial markets of British Columbia, Alberta, Saskatchewan, Manitoba, the Yukon and the North West Territories. The company also works together with partner companies in Eastern Canada. This strategy of cooperation enables the company to cover a larger customer base and better understand the dynamics within each particular market and government monopoly in Canada.
Stile has a highly specialized and competent sales force with top representatives dedicated to calling on and establishing a direct and personal relationship with government liquor stores, restaurants, private wine stores and other licensees.
Within our sales force we have former government monopoly managers, sommeliers and wine educators. All are very motivated and well-trained individuals. Stile has grown to a staff of fourteen people, with seven knowledgeable and enthusiastic sales agents on the ground, two merchandisers and tasters, and two marketing and administrative executives working full time at our head offices. Stile Brands maintains a reliable and prudent business. We believe in creating and preserving a family atmosphere in all of our business operations.